Dr Pepper Snapple Group: 2014 Supplier Leadership Award winner for Collaboration

Dr Pepper Snapple Group: 2014 Supplier Leadership Award winner for Collaboration

With two out of three 7-Eleven customers purchasing something to drink, the c-store chain is always on the lookout for new and exclusive beverages.

So when market data indicated that lemonade consumption was on the rise, 7-Eleven brand marketers took to social media to investigate the trend.

“Users told us that it wasn’t just lemonade that they were drinking, but blended flavors. That armed us with the right information to go and talk about this to Dr Pepper Snapple,”

All access premium subscription

Why Subscribe To SN Digital Access?


Digital Access gives you unlimited online access to our most premium news and analysis such as October 2016. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive complimentary access to the SN salary survey data tables.


Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish