Food Advertisers Should Target Consumers Online, Says Report

NEW YORK -- Half of all Internet users are looking for food and cooking information online, creating an opportunity for food advertisers, according to a new report from Jupiter Research here.

NEW YORK -- Half of all Internet users are looking for food and cooking information online, creating an opportunity for food advertisers, according to a new report from Jupiter Research here. In the report, “Targeting Online Food Lovers -- Identifying Segments and Online Advertising Opportunities,” Jupiter Research proposes that food advertisers should fully leverage the online channel and explore emerging opportunities around video and mobile content. “Online food lovers use

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