GMA, FMI Release New Coupon Guidelines

The Joint Industry Coupon Committee (JICC) has announced the release of specifications for a new coupon system that will incorporate the GS1 DataBar, an expanded bar code.

WASHINGTON — The Joint Industry Coupon Committee (JICC) has announced the release of specifications for a new coupon system that will incorporate the GS1 DataBar, an expanded bar code. The JICC represents the Grocery Manufacturers Association here and the Food Marketing Institute, Arlington, Va. The new guidelines, published in “North American Coupon Application Guidelines Using GS1 DataBar (RSS) Expanded Symbols,” are the result of a five-year coupon reengineering project by the JICC and GS1

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