Many Shoppers Disloyal to Local Supermarket

In a new survey conducted by IBM, 73% of 6,000 U.S. consumers said the either have no loyalty toward their local supermarket or feel antagonistic toward it, IBM announced today.

ARMONK, N.Y. — In a new survey conducted by IBM here, 73% of 6,000 U.S. consumers said the either have no loyalty toward their local supermarket or feel antagonistic toward it, IBM announced today. Just 27% of the surveyed consumers are loyal customers willing to act as “advocates” for the local store by recommending it to others, the survey reported. The survey determined that the loyal group places a high value on quality, selection, employees, product availability and the emerging category

Register to view the full article