Misfits Market launched a new service called Fulfilled by Misfits that aims to provide fulfillment for perishable direct-to-consumer brands, the company announced Thursday.
Misfits, a food service that offers damaged products and misshapen produce at a discount, said the new service is “a dedicated service for perishable brands to store, pick, pack, fulfill, and deliver their products nationwide via Misfits Market’s logistics platform.”
The company said in a press release that perishable fulfillment is complex because of the shortage of options that are able to easily scale with brands of varying sizes.
“At Misfits Market, we’re always looking for ways to reimagine the food system and eradicate food waste by finding value in places others don’t look,” said Abhi Ramesh, founder and CEO of Misfits Market, in a press release. "Fulfilled by Misfits is an emerging B2B offering that expands on our mission by helping consumer brands rapidly achieve a level of efficiency, cost savings, and scale that would otherwise be out of reach.”
The service includes:
- Pallet storage and receipt
- Pick and pack operations to fulfill orders
- A warehouse management system that determines how much coolant is needed per order
- First-party logistics and third-party logistics shipping, which includes fully tracked first-, middle-, and last-mile utilizing Misfits Market's delivery network or one of its last-mile shipping partners
