No Loyalty Cards Planned for Tesco’s U.S. Stores

Tesco, which plans to start opening Fresh & Easy Neighborhood Market stores in western U.S. markets next month, “has no plans at present” to offer U.S. shoppers a loyalty card, according to Martin Hayward, director of consumer strategy, Dunnhumby, Tesco’s loyalty marketing partner that is owned by Tesco.

LONDON — Tesco here, which plans to start opening Fresh & Easy Neighborhood Market stores in western U.S. markets next month, “has no plans at present” to offer U.S. shoppers a loyalty card, according to Martin Hayward, director of consumer strategy, Dunnhumby, Tesco’s loyalty marketing partner that is owned by Tesco. Tesco’s highly successful loyalty marketing strategy, built around its Clubcard loyalty card, is widely credited for helping boost the chain into its market-leading position

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