LAS VEGAS — Online retailers’ top priorities include fixing website design and performance issues, improving the efficiency of online marketing and enhancing cross-channel integration, according to a report that was released yesterday at the Shop.org Annual Summit here. The report, based on a survey of 150 online retailers, comprises the second part of The State of Retailing Online 2007, the tenth annual Shop.org study conducted by Forrester Research. “Today’s online shopper is extremely web-savvy and expects more than ever, forcing retailers to raise the stakes,” said Scott Silverman, executive director of Shop.org, in a statement. “Companies are investing in new features that will keep customers coming back, and homepages everywhere are getting a major facelift.” According to the survey, 88% of retailers plan to focus on improving content presented on product detail pages, with 80% adding alternative images, 72% incorporating lifestyle photography, and 63% integrating customer ratings and reviews.
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