Online Retailers Addressing Website Design and Performance: Survey

Online retailers’ top priorities include fixing website design and performance issues, improving the efficiency of online marketing and enhancing cross-channel integration, according to a report that was released yesterday at the Shop.org Annual Summit.

LAS VEGAS — Online retailers’ top priorities include fixing website design and performance issues, improving the efficiency of online marketing and enhancing cross-channel integration, according to a report that was released yesterday at the Shop.org Annual Summit here. The report, based on a survey of 150 online retailers, comprises the second part of The State of Retailing Online 2007, the tenth annual Shop.org study conducted by Forrester Research. “Today’s online shopper is extremely web-

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