Retailers seek insights-driven trading partners: Kantar

Retailers seek insights-driven trading partners: Kantar

Retailers are looking for manufacturers to come to the table with ideas grounded in shopper insights and the readiness to co-create customized programs and innovations, show the findings of Kantar Retail’s 2014 Category Leadership Study, which benchmarks the strategic role and importance of category leadership from the retailer and manufacturer perspective. The survey is based on input from over 450 retailers and manufacturers.

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