Save-A-Lot to Use Nielsen Data for Merchandising

Save-A-Lot here, a division of Supervalu, has selected the Nielsen Co., Schaumburg, Ill., as its provider of marketing information for merchandising and market decision support across its 1,150-store chain, Nielsen announced yesterday.

ST. LOUIS — Save-A-Lot here, a division of Supervalu, has selected the Nielsen Co., Schaumburg, Ill., as its provider of marketing information for merchandising and market decision support across its 1,150-store chain, Nielsen announced yesterday. The agreement marks the first time Save-A-Lot has agreed to a limited release of its store scanning data. Save-A-Lot will use Nielsen’s services to obtain a more granular view of its customers, including their attitudes, purchase decisions and shopp

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TAGS: Supervalu