Shoppers Prefer PIN-Based Debit to Signature Debit: Survey

Banks and credit card issuers have put significant efforts into marketing contactless and signature-based debit card payments, but they have failed to win over consumers, according to a new survey by Gartner here.

STAMFORD, Conn. — Banks and credit card issuers have put significant efforts into marketing contactless and signature-based debit card payments, but they have failed to win over consumers, according to a new survey by Gartner here. “Despite significant marketing campaigns by banks and card issuers to steer consumers towards using debit cards with a signature — ostensibly so that the banks can earn more interchange revenue — consumers prefer entering their personal identification number (PIN)

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