ShopRite Tests On-Cart Video Technology

OAKLAND, N.J. -- A ShopRite supermarket here is testing on-cart video technology that displays ads from product vendors and information about store specials, according to Media Cart, the technology provider.

OAKLAND, N.J. -- A ShopRite supermarket here is testing on-cart video technology that displays ads from product vendors and information about store specials, according to Media Cart, the technology provider. The test, which includes 210 shopping carts, has been in place for about three weeks and has received “very positive” feedback from customers, according to Jon Kramer, chief marketing officer, Media Cart Holdings, Plano, Texas. A spokeswoman for Wakefern, the Elizabeth, N

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