Stop & Shop Completes Rollout of Portable EasyShop Shopping Device

QUINCY, Mass. — Stop & Shop here has completed a 90-store rollout of a new portable shopping device for consumers called EasyShop, according to Stop & Shop spokesman Robert Keane. The device replaces the Shopping Buddy shopping cart screen and scanner that was deployed in 16 Stop & Shop stores. EasyShop, a handheld terminal with a small screen, allows loyalty card shoppers to scan items as they shop and receive targeted offers. However, it lacks touchscreen capability so shoppers

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