Stop & Shop Selects Software to Improve Shopper Loyalty

Stop & Shop has selected predictive analytics software from SPSS, Chicago, to increase customer loyalty and develop new products and services, SPSS announced yesterday.

QUINCY, Mass. — Stop & Shop here has selected predictive analytics software from SPSS, Chicago, to increase customer loyalty and develop new products and services, SPSS announced yesterday. The software is designed to deliver timely and effective promotions to customers, helping to personalize offers more effectively, according to SPSS. Additionally, the software is intended to identify specific product attributes most important to shoppers, predicting product demand to better manage prod

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