Stop & Shop to Test Audio-Video Channels With Shopping Buddy

QUINCY, Mass. -- Stop & Shop here will be using a number of stores in a test of integrated in-store audio-video channels with the chain's "Shopping Buddy" shopping cart device to deliver synchronized, informative content to shoppers.

QUINCY, Mass. -- Stop & Shop here will be using a number of stores in a test of integrated in-store audio-video channels with the chain's "Shopping Buddy" shopping cart device to deliver synchronized, informative content to shoppers. InStore Broadcasting Network, Salt Lake City, and Cuesol, Quincy, Mass., which will be partnering in the test, made the announcement this week. Under the agreement, IBN will provide media sales and content services to the combined platform, w

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