BENTONVILLE, Ark. — Wal-Mart Stores here and The NPD Group, Port Washington, N.Y., announced that NPD will provide Wal-Mart and Sam’s Club with consumer tracking data. Under the agreement, Wal-Mart and Sam’s Club will have access to NPD’s consumption information on food and beverages, as well as information on consumer purchasing in automotive aftermarket, consumer technology, entertainment (music, film and video, games), fashion (apparel and footwear), food service, home (home textiles,
Wal-Mart to Access Consumer Tracking Data from NPD
Wal-Mart Stores and The NPD Group announced that NPD will provide Wal-Mart and Sam’s Club with consumer tracking data.