Yoke’s Fresh Markets to Employ Price Optimization

Yoke’s Fresh Markets, a 13-store retailer, has selected KSS PriceStrat as its price modeling and optimization solution, KSS, Florham Park, N.J., announced today.

SPOKANE, Wash. — Yoke’s Fresh Markets, a 13-store retailer here, has selected KSS PriceStrat as its price modeling and optimization solution, KSS, Florham Park, N.J., announced today. Yoke’s will use the system to model and optimize regular and promotional pricing across all of its stores. PriceStrat leverages historical POS data to forecast consumer reaction to pricing. “By using KSS PriceStrat, we will have advanced insight into our pricing and promotional decisions and will be able to ensu

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