Disruptors 2015: Wendy Collie, New Seasons Market

Disruptors 2015: Wendy Collie, New Seasons Market

TARGETING NEW CONSUMER PREFERENCES Wendy Collie, CEO, New Seasons Market HOW SHE’S DISRUPTING: Wendy Collie is seeking to work with like-minded companies on social and environmental approaches to serve as a model for other companies.

Wendy Collie, CEO of New Seasons Market, believes in the company’s mission — to serve its communities, employees and vendors — and she hopes to spread that mission to other retailers.

“We’ve always believed the vitality and profitability of business is that it must serve the community,” Collie said in a speech in September to other B Corp companies.

CEO Wendy Collie says business "must serve the community."

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