Duane Reade Goes Green

Customer response to Duane Reade's new eco-friendly loyalty initiative is exceeding expectations, according to the company. While Duane Reade declined to provide specifics on how many shoppers have signed up for the customer rewards program, it is pleased with initial membership numbers, and expects the number to grow as more shoppers become aware of it. The Duane Reade EcoClub launched last

NEW YORK — Customer response to Duane Reade's new eco-friendly loyalty initiative is exceeding expectations, according to the company.

While Duane Reade declined to provide specifics on how many shoppers have signed up for the “EcoClub” customer rewards program, it is pleased with initial membership numbers, and expects the number to grow as more shoppers become aware of it.

The Duane Reade EcoClub launched last month as a permanent addition to its FlexRewards program.<

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