FTC Tightens Green Marketing Claims

WASHINGTON The Federal Trade Commission is proposing revisions to its Guides for the Use of Environmental Marketing Claims or Green Guides that focus on bridging the gap between environmental marketing claims and consumer assumptions. The proposed changes would modify the current guidelines for claims such as environmentally friendly, degradable, compostable, ozone-safe/ozone-friendly, recyclable,

WASHINGTON — The Federal Trade Commission is proposing revisions to its Guides for the Use of Environmental Marketing Claims — or “Green Guides” — that focus on bridging the gap between environmental marketing claims and consumer assumptions. The proposed changes would modify the current guidelines for claims such as environmentally friendly, degradable, compostable, ozone-safe/ozone-friendly, recyclable, and free of certain substances or nontoxic.

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