Green Products Still Appeal at Right Price

ARLINGTON, Va. — Despite the economy, consumers are still willing to buy products that are marketed as environmentally friendly but only at an agreeable price. More consumers say they will buy green only if price, quality and convenience are equivalent to competing products, said Lynn Dornblaser, director, CPG trend insight, Mintel International Group, Chicago. They are more focused on price than in

ARLINGTON, Va. — Despite the economy, consumers are still willing to buy products that are marketed as environmentally friendly — but only at an agreeable price.

“More consumers say they will buy green only if price, quality and convenience are equivalent to competing products,” said Lynn Dornblaser, director, CPG trend insight, Mintel International Group, Chicago. “They are more focused on price than in the past.”

Dornblaser spoke here last week at the Sustainability S

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Center Store