New program offers discounts on soon-to-expire products

A new program called Stop Waste Together that launched at Madison, Wis.-based Metcalfe’s Market last month aims to reduce food waste by selling soon-to-expire products at discounted prices.

Shelf talkers direct customers to the products, which are sold at a 25% discount, while an affixed coupon identifies the discount when the item is brought to the cash register. The cashier tears off the coupon, leaving behind a s

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TAGS: Center Store
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