Organic for All

Like most other conventional retailers, the recent recession flattened sales of Price Chopper's natural and organic foods. But overall the category is a strong performer: The chain has enjoyed sales growth of 80% since organic choices were updated and relaunched in March 2007. That's when Price Chopper launched a lifestyle merchandising strategy that boosted SKU counts, expanded private label and

Like most other conventional retailers, the recent recession flattened sales of Price Chopper's natural and organic foods. But overall the category is a strong performer: The chain has enjoyed sales growth of 80% since organic choices were updated and relaunched in March 2007. That's when Price Chopper launched a lifestyle merchandising strategy that boosted SKU counts, expanded private label and — most importantly — integrated natural and organic products in each aisle.

“We went from

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