Recycling Program Turns Trash to Cash

WILLIAMSVILLE, N.Y. Schoolchildren in Tops Friendly Markets' operating areas have good reason to buy the retailer's Enviro-Bag trash bags: They helped create them. The bags are made from plastic shopping bags students collected and sent to WasteZero, Murrells Inlet, S.C., which recycled them into 13-gallon kitchen and 30-gallon trash bags sold at Tops. Kids can actually go and buy something they helped

WILLIAMSVILLE, N.Y. — Schoolchildren in Tops Friendly Markets' operating areas have good reason to buy the retailer's Enviro-Bag trash bags: They helped create them.

The bags are made from plastic shopping bags students collected and sent to WasteZero, Murrells Inlet, S.C., which recycled them into 13-gallon kitchen and 30-gallon trash bags sold at Tops.

“Kids can actually go and buy something they helped make,” said Dawn Currie, WasteZero's marketing director.

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TAGS: Marketing