THE ROI OF GOING GREEN

Sustainability comes with some very heavy responsibilities, but companies that ethically tend to their environmental affairs are rewarded with unprecedented marketing opportunities. A recent report by Information Resources Inc. supports the idea that there's tangible benefits to be had. One-fifth of the 22,000 consumers polled said they were requiring a product or service to have at least two eco-friendly

Sustainability comes with some very heavy responsibilities, but companies that ethically tend to their environmental affairs are rewarded with unprecedented marketing opportunities.

A recent report by Information Resources Inc. supports the idea that there's tangible benefits to be had. One-fifth of the 22,000 consumers polled said they were “sustainability-driven,” requiring a product or service to have at least two eco-friendly components before they make a purchase. All age groups

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