Safeway Sees Opportunity in ‘LOHAS’ Consumer Niche

ARLINGTON, Va. — For Safeway, sustainability is not just about preserving the planet, but about addressing the health and wellness of the shoppers and employees who reside on that planet. In particular, the retailer is focusing on shoppers who share its interest in both personal health and environmental issues, taking its lead from the Natural Marketing Institute. NMI has identified what it calls LOHAS

ARLINGTON, Va. — For Safeway, sustainability is not just about preserving the planet, but about addressing the health and wellness of the shoppers and employees who reside on that planet.

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