SN Whole Health: Green Laundry Products Gain Share

Green laundry products are tough on stains and gaining share against the competition

PRICE SENSITIVITY IN THE LAUNDRY category has been like a stain that just won't come out. According to market research firm Mintel, laundry product sales fell 4% last year and dropped 9% over the past five years as consumers traded down from premium and even mid-level choices to those that simply got the job done.

Yet all the frugality didn't seem to dampen interest in sales of eco-friendly and sensitive-skin formulas. This is partly due to consumer values. Mintel found

Register to view the full article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish