PRICE SENSITIVITY IN THE LAUNDRY category has been like a stain that just won't come out. According to market research firm Mintel, laundry product sales fell 4% last year and dropped 9% over the past five years as consumers traded down from premium and even mid-level choices to those that simply got the job done.
Yet all the frugality didn't seem to dampen interest in sales of eco-friendly and sensitive-skin formulas. This is partly due to consumer values. Mintel found