Speaker: Recession Made Consumers Greener

LAS VEGAS The recession is making consumers greener, according to a researcher at the Natural Marketing Institute, speaking at the FMI 2010 show this month. Linda Povey, vice president of strategic consulting for the Natural Marketing Institute, said recession-affected consumers are seeking value not just on shelf tags but on product labels, and even in the engagement and responsibility of the corporations

LAS VEGAS — The recession is making consumers greener, according to a researcher at the Natural Marketing Institute, speaking at the FMI 2010 show this month.

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