Spreading the Word by Green Initiatives

As a marketing initiative designed to build goodwill among Price Chopper's environmentally sensitive consumers, management plans to advertise and describe all its green initiatives using an educational interactive kiosk, as well as banners, overhead signs and pedestal signs that consumers will see as they walk the store. The signs will explain what consumers are looking at and what we have done to

As a marketing initiative designed to build goodwill among Price Chopper's environmentally sensitive consumers, management plans to advertise and describe all its “green initiatives” using an educational interactive kiosk, as well as banners, overhead signs and pedestal signs that consumers will see as they walk the store.

“The signs will explain what consumers are looking at and what we have done to conserve utilities and save energy,” said Bill Sweet, the chain's vice president of e

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