Store Brands 2014: Packaging with a purpose

Store Brands 2014: Packaging with a purpose

Cardboard, fiber, lightweight plastic and other sustainable features give store brands a new value proposition

Fiber mushroom trays and cardboard laundry detergent bottles are among the vessels Safeway is using to reduce the environmental footprint of its store brand packaging.

While most mushroom trays are sold in foam containers, which are not biodegradable, the supplier of mushrooms sold under the Safeway Farms and O Organics brands developed a new recyclable and compostable fiber mushroom tray.

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