Survey: Consumers Misconstrue Eco Claims

BOSTON — As Earth Day approaches, retailers and manufacturers alike are putting so-called environmentally friendly and products in the spotlight. But an online study of more than 1,000 adults reveals that consumers misunderstand what these phrases actually mean, according to strategy and communications firm Cone. More than two in five Americans (41%) erroneously believe these terms mean a product has

BOSTON — As Earth Day approaches, retailers and manufacturers alike are putting so-called “environmentally friendly” and “green” products in the spotlight.

But an online study of more than 1,000 adults reveals that consumers misunderstand what these phrases actually mean, according to strategy and communications firm Cone.

More than two in five Americans (41%) erroneously believe these terms mean a product has a positive impact on the environment. Only 29% understand that thes

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