Survey: Shoppers Want One Green Score

CHICAGO — New research shows that consumers are experiencing a bit of vertigo when shopping for sustainable products. Rather than sift through a variety of claims, they’d rather have one universal “green” score indicating the environmental impact of a product.

The survey, conducted by marketing firms Mambo Sprouts and Ryan Partnership Chicago, found that 80% of shoppers want to see a sustainability score on products. Three quarters prefer this to b

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