Whole Foods: FDA to Solve 'Green' Confusion

Although the hottest trend at the 2008 International Home and Housewares Show is going green, the market remains confused, said Fabian DeGarbo, director of sustainable packaging, Whole Foods Market, Austin, Texas. The biggest need is education, and the U.S. Food and Drug Administration is getting involved, he said in a presentation here last week. The key is to evaluate green claims on products,

CHICAGO — Although the hottest trend at the 2008 International Home and Housewares Show is “going green,” the market remains confused, said Fabian DeGarbo, director of sustainable packaging, Whole Foods Market, Austin, Texas.

The biggest need is education, and the U.S. Food and Drug Administration is getting involved, he said in a presentation here last week. “The key is to evaluate green claims on products, so the FDA is meeting soon to agree on terms and definitions,” he said

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