Should retailers invest in LEED certification — or an alternative environmental rating system like Green Globes — in order to burnish their green credentials?

In an era rampant with claims of environmental purity, few designations have the clout and cachet of LEED certification by the Washington-based non-profit U.S. Green Building Council (USGBC).

Launched in March 2000, LEED (Leadership in Energy & Environmental Design) remains a hard-to-get credential certifying that a building has met rigorous green standards for location, water efficiency, energy modeling, materials and indoor environmental quality. There is not one LEED cert

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