2008 CPG Year in Review

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions

JANUARY 2009
EXECUTIVE OVERVIEW

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This edition of Times & Trends explores industry performance over the past year, and provides insights on what to expect as 2009 unfolds.

Introduction

The year 2008 may be gone, but it is definitely not forgotten. It will go down in hi

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