2008 New Product Pacesetters:  The Role of Innovation in a Down Economy

2008 New Product Pacesetters: The Role of Innovation in a Down Economy

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions

MARCH 2009
EXECUTIVE OVERVIEW

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This edition of Times & Trends explores the most successful new CPG brands and the consumer benefits that have made them a success.

Introduction

The year 2008 will go down in history as the year the United States entered

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