2009 New Product Pacesetters:  Innovating Growth in Recessionary Times

2009 New Product Pacesetters: Innovating Growth in Recessionary Times

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. The March 2010 annual report illustrates how the most successful new CPG brands are addressing critical consumer trends. These products are IRI’s New Product Pacesetters - best practice case studies in how to beat the new product odds

MARCH 2010
EXECUTIVE OVERVIEW

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This report illustrates how the most successful new CPG brands are addressing critical consumer trends. These products are IRI’s 2009 New Product Pacesetters- best practice case studies in how to beat the new product odds.

Introduction

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