Baby Boomers: One Size Does Not Fit All

The Baby Boom generation is long-known to be a trend-setting group, and its impact on the CPG industry is huge.

The Baby Boom generation is long-known to be a trend-setting group. For the packaged goods industry, the impact of this generation will be profound. Sheer size plus an estimated $2 trillion in annual spending power makes the Baby Boom generation the largest and most influential consumer segment the CPG industry has ever served.

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