Brand Loyalty: Make Brands 'Essential'

Brand Loyalty: Make Brands 'Essential'

SymphonyIRI’s August 2011 edition of Times & Trends looks at brand loyalty trends and details opportunities to ensure that key categories and brands remain on the “essentials” list, make it into the shopping cart, and translate to sales and share growth.

SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This report provides insights into loyalty trends and drivers of those trends, detailing opportunities to ensure that your key categories and brands remain on the “essentials” list, make it into the shopping cart, and translate to sales and share growth.

Introduction

Th

Register to view the full article

test - Advanced Registered User

Already a member? .