Center Store:  At Center Stage for Future CPG Success

Center Store: At Center Stage for Future CPG Success

From health care and home care, to food and beverages, center store plays a vital role in meeting consumers┬╣ everyday CPG needs. SymphonyIRI's Times & Trends' issue for November examines this area of the store, which represents about two-thirds of total CPG sales

November 2010
Executive Overview

SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This edition of Times & Trends explores center store sales and share trends, as well as strategies CPG marketers are leveraging in an effort to protect and gr

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