Channel Migration: The Blurring of Shopper Loyalty

Channel Migration: The Blurring of Shopper Loyalty

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions.

AUGUST 2009
EXECUTIVE OVERVIEW

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This issue of Times & Trends provides insights into recession-driven changes in consumer shopping patterns across departments, categories and consumer segments, and serves as a foundation for competitive and distribution strategy development as we

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