Channel Migration:  A Quest for Affordability

Channel Migration: A Quest for Affordability

SymphonyIRI's July 11 edition of Times & Trends examines CPG manufacturer and retailer opportunities and risks in a new era of CPG, and explores what the future holds as new formats and new media evolve and gain traction across a rapidly changing consumer marketplace.

SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This edition of Times & Trends examines CPG manufacturer and retailer opportunities and risks in a new era of CPG, and explores what the future holds as new formats and new media evolve and gain traction across a rapidly changing consumer marketplace.

Introduction

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