Competing in a Transforming Economy

Competing in a Transforming Economy

While consumer behavior change is notoriously slow and gradual, changes in purchase and shopping behavior over the past year have occurred with remarkable speed and frequency

With budgets strained to the breaking point by skyrocketing gas, energy and food prices, American consumers are feeling the pinch and are reevaluating what they buy and where they shop. Here are excerpts from the new IRI study, “IRI Times & Trends Special Report: Competing in a Transforming Economy,” which examines the competitive landscape and delivers new insights into shifting consumer shopping and purchase b

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