CPG Shopping Trends

CPG Shopping Trends

A snapshot of trends shaping the CPG Indusrty

Winning a net new customer is one of the most challenging tasks in business, and losing one is perhaps the most painful.

As reflected in the chart below, while the grocery channel maintained household penetration last year, and drug stores enjoyed a small increase, value channels experienced penetration losses. Fewer households shopped in value channels last year, and while the change is not drastic, it could signal the

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