Fresh Bread and Rolls

Fresh Bread and Rolls

Bread fared well early into the recession, as consumers shifted from eating out to brown-bagging and eating more meals at home

Bread fared well early into the recession, as consumers shifted from eating out to brown-bagging and eating more meals at home. New better-for-you options also helped. Take Arnold, which introduced premium breads baked with no artificial colors, flavors or preservatives. Introductions like these helped supermarket sales grow 7% to $9.5 billion in 2008. But dollar sales have since flattene

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