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Healthcare Grwoth Strategies

Healthcare Grwoth Strategies

Recognizing enormous market potential, retailers focusing on healthcare initiatives over the next year will reap strong rewards. Below are the top growth strategies to pursue:

  • On-site health clinics.
  • Online and in-store educational materials.
  • Pharmacy marketing and promotional campaigns.
  • Enhancing collaboration with CPG manufacturers.
  • Linking pharmacy and healthcare aisle shoppers to better-for-you options in center store.

The EZ GRIP from Maxwell House brand is a perfect example of effective design and execution of connecting health-oriented center store items with the pharmacy.

To aging boomers, food and beverage packaging can become a powerful sales vehicle, in this case promoted adjacent to arthritis pain relieve products in the healthcare aisle.


Source: IRI MarketInsight™ for Wal-Mart ; IRI InfoScan® Reviews