IRI Times and Trends - Center Store Market Overview Channel: Share Shifts

IRI Times and Trends - Center Store Market Overview Channel: Share Shifts

Recognized as store traffic-generators, grocery center store categories have been a prime target for competing channels, who have dramatically expanded their presence over the past decade --capturing a substantial share of consumer spending.

Over the past four years alone, the grocery channel lost three share points –over $7 billion –to other channels, with share losses in 83% of center store categories.

While su

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