Men are from Mars, Women are from Venus…or Maybe Not?

Men are from Mars, Women are from Venus…or Maybe Not?

SymphonyIRI has researched the increasingly important male shopper and found that while there are several similarities with female shopper behavior, there are also several important distinct differences.

Every person shops differently. There are those that make lists, those that clip coupons, and those that wait until they get to the store to decide what they’re having for dinner tonight.

Most studies into shopper behavior dissect shoppers by income, race and/or geographic location, but very few focus on shopping habits of men versus women, despite the fact there is an increasing number of men at least partly responsible for shopping, either because they work or stay at home, or are p

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