Men are from Mars, Women are from Venus…or Maybe Not?

Men are from Mars, Women are from Venus…or Maybe Not?

SymphonyIRI has researched the increasingly important male shopper and found that while there are several similarities with female shopper behavior, there are also several important distinct differences.

Every person shops differently. There are those that make lists, those that clip coupons, and those that wait until they get to the store to decide what they’re having for dinner tonight.

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