Merchandising Trends:  Achieving Differentiation with a Shopper-Centric Approach

Merchandising Trends: Achieving Differentiation with a Shopper-Centric Approach

In January's report, SymphonyIRI's Times & Trends reflects on ways to shape your new promotional and merchandizing efforts to emphasize value to customers

January 2011
Executive Overview

SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This issue of Times & Trends explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to sati

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