The New Path to Purchase:  An Escalation of Channel & Consumption Migration

The New Path to Purchase: An Escalation of Channel & Consumption Migration

In August's report, SymphonyIRI's Times & Trends provides insights into recession-driven changes in consumer shopping patterns across departments, categories and consumer segments, and serves as a foundation for competitive and distribution strategy development as well as a baseline for ongoing tracking efforts

August 2010
Executive Overview

SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This report provides insights into recession-driven changes in consumer shopping patterns across departments, categories and consumer segments, and serves as a foun

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