Price, Promotion & Merchandising: Balancing the Call Between Value and Price Relief

Price, Promotion & Merchandising: Balancing the Call Between Value and Price Relief

Price, Promotion & Merchandising: In the January 2010 issue of Times & Trends, IRI looks at balancing the call between value and price relief

JANUARY 2010
EXECUTIVE OVERVIEW

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This issue of Times & Trends explores current and emerging pricing and merchandising trends that define CPG marketer attempts to serve and satisfy consumers in a recessionary market.

Introduction

Consumer response to first diffi

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